Updated: Oct 6
A Brand Online Store is one where the brand enables its website to not only showcase its products but also SELL products to consumers and businesses
It may sound simple but in fact is a complex process that requires a team of specialists who can manage this channel
Not only is the Place new, the Product, Price, Promotion and Packaging , all has to be different from traditional marketing for this channel to succeed
What are the benefits of a Brand Online Store?
An online brand store helps brands in many ways
Transition from all offline base to an integrated digital platform
Showcasing products and features
Enabling direct to consumer transactions
Implementing CRM programs
Rolling-out promotional campaigns
Converting web traffic to real business that can be tracked
Brand Online stores have helped brands to enhance customer engagement, increase ecommerce transactions, showcase a long tail of products and synchronise with other sales channels
Direct to Consumer – now more than ever
Over the years, requirement of an online brand store had been consistently increasing. The lockdown has has resulted in an unprecedented shock to business. Personal Consumption has come down further, especially for non-essential goods. Consumption levels of essential goods are also under threat due to pootential supply chain disruptions.
However, many companies have been able to survive and are navigating through these difficult circumstances. Business models with diversified off-line and online distribution, direct to consumer channels, multiple payment platforms and digital workflows have seen the least disruption.
ND Commerce has partnered with large Indian & Multinational clients to cater to their ecommerce needs and is helping them manage customer and brand protection to navigate through the pandemic.
The post-pandemic period opens new horizons for organizations to reinvent their business models. An environment when social distancing may become a common measure, more meetings will happen on virtual platforms, supply chains would become linear and focus on localization and e-commerce will become center of the economy.
Paradigm shift – Offline to Online
The new normal will connect brands with their value chain over digital platforms with interoperability of digital interfaces and paperless trade. In this new situation, continued automation – like chat bots for customer engagements and issue resolution, machine learning to optimize brand page to display products based on previous purchases, conversion and up-selling opportunities.
Several trends are expected to affect your brand and the brand store is designed to help you navigate the challenges and leverage the opportunities: –
Shift in purchasing patterns with higher inclination towards online research and contactless transactions
Imminent economic slowdown may lead to change in purchase rationalization
Demand shift amongst target segments with higher churning in few and exponential growth in another
Linear supply chains to seek accurate demand forecasts with efficient and optimum warehouse inventory
Wider and deeper penetration of ecommerce in the general population requiring specialized approach to cater to the diverse set of target segments
A Brand Online store would not only help brands bring their products online, but help them restructure their operations to adapt to the ever changing business
ND Commerce works with leading brands in creating and operating online brand stores. A structured approach towards leverage a brand store will help brands to ensure business recovery and continuity during the post pandemic era
Benefits
Our experience with brands
Our clients have been able to leverage their brand webstores to connect with their customers and ensure business continuity by retaining and acquiring customers.
Summary
Brand Online Stores and Direct to Consumer business is set to grow. Brands will face a dearth of ecommerce expertise that is required to make this channel a success. Smart Brands and marketers will use the services of a specialist company to get them to the path of ecommerce success.
To know more about how you can establish your brand online store or enhance your current direct to consumer business with the help of a specialist firm, please do reach out to www.ndcommerce.in
Email mukund@ndcommerce.in
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